Top 5 Health and Fitness Apps in Kenya Q2 2023: Unified Platform Performance

The second quarter of 2023 saw notable trends in the performance of the top health and fitness apps in Kenya. Here's a detailed look at the weekly downloads, revenue, and active users for the top 5 apps on a unified platform.

Flo Period & Pregnancy Tracker experienced a relatively stable quarter. Weekly revenue peaked at approximately $1.2K in early May, while downloads fluctuated, reaching a high of 7.0K in late March and stabilizing around 4.8K by the end of June. Active users remained robust, averaging around 100K throughout the quarter.

Strava: Run, Bike, Hike showed a gradual increase in downloads, culminating in 557 in the final week of June. Revenue saw some fluctuations but maintained an average of around $300 per week. Active users remained consistent, hovering around the 12K mark, with a slight increase towards the end of the quarter.

BodyFast: Intermittent Fasting had a mixed quarter with revenue peaking at $482 in early April and then declining to approximately $217 by the end of June. Downloads showed a downward trend, decreasing from 1.6K in late March to around 1.0K by the end of the quarter. Active users mirrored this trend, starting at 3.6K and decreasing to about 3.0K.

MyFitnessPal: Calorie Counter maintained steady performance with revenue averaging around $300 per week, peaking at $367 in mid-May. Downloads saw a notable increase in late May, reaching 376, while active users showed a slight upward trend, ending the quarter at approximately 2.8K.

Calm saw a varied performance in Q2 2023. Weekly revenue had significant peaks and troughs, with the highest being $598 in late April. Downloads fluctuated, peaking at 550 in early May. Active users remained relatively stable, averaging around 3.5K throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analysis and trends can be explored.